Grounded in Ag

Every day, teams at 39 North are building the future of agriculture, and the most
successful breakthroughs happen when innovation meets a true understanding of the
people who grow our food and the production practices they use.

That’s where Grounded in Ag comes in: Janice Person is a communications person
who’s worked in the neighborhood for well over a decade and spent even longer getting
to know farmers and ag experts. She’s leveraged that into a training program designed
to energize you and your team with real-world insights into farming, the way production
years work and more.

More than 50 farmers and experts from across the US offer their insight via on-demand
video lessons that are augmented with PDF downloadables, vetted links and more.
Programs are available for individual commodities like cotton, corn, wheat, beef and
dairy as well as bundles.

Imagine yourself more confidently engaging with growers, anticipating their needs, and
speaking their language. Grounded in Ag brings the farm to your team, making complex
concepts accessible and actionable—whether you’re in the lab, the office, or out in the
field. The result? Stronger relationships, smarter products, and a company culture that’s
as rooted in agriculture as it is in innovation.

Grounded in Ag offers the 39 North community a 20 percent discount (just use the code
39NORTH at checkout). If you have any questions, you can join demo sessions via this
Calendly link or reach out to Janice.